Domains are perceived to be virtual business addresses since it reveals your location to recurring and potential visitors. This is however considered to be crucial since location is a significant factor in the success of a brick–and-mortar business. Having a domain name is compared to leasing a business location from a landlord as well as having lessor rights.
This process can be compared to the acquisition of a domain name by acquiring a website package from a webhost provider for a minimum time period. But after a period of time you might realise that you do not need all of the package features and allow a portion of it to be rented by another individual or business. However this strategy may be allowed in a physical location or address and may not be applicable in the virtual world.
Domain and Sub Domains
Website owners who plan to sell products and services will definitely want a domain rather than a subdomain. The reason for this is that popular search engines will be able to find your domain for free. Using a subdomain on the other hand is trickier since the search engines may or may not be able to find your website. In order for visitors to find the subdomain website, you might have to resort to buying advertising links to increase traffic to your website.
The best things about Domain Names:
The benefit of having your own domain name is that these are individualized and cannot be easily copied by another website. The reason for this is that having duplicate domain names make it difficult for the search engine to find a specific online company. Duplication also leads to confusion with regards to computer codes since dual websites will lead to search engine errors.
The best domain name is either your actual business name or a variation of it in case someone has already registered the same name. But the domain name that you choose may not be directly linked to your brick-and-mortar business especially if it is an entirely new business.
The domain name must be catchy enough to entire the attention of potential visitors. This implies that the domain name must be easily remembered in case you are planning to change to a better webhost package. But it is more favorable to choose a domain name extension with a .com since it is the more commonly used extension for search engines.
The not-so-good stuff:
But the acquisition of a domain name is not without some limitations. One of which is that the domain name is not an exact name of your brick-and-mortar business name. The reason for this is that the some other business may have already registered the domain name that you want.
Due to the number of online businesses and individual websites today, the choosing of a domain name will have a tendency to get more difficult. This is because some business may have also already chosen you alternative website name and will eventually leave you with a less than catchy name.
Using a longer domain name might make it harder for potential visitors to go to your site. This is especially difficult if the words included in the domain name are easily forgettable such as forums, blogs, and even the word company.
What we think…
Domain names are an essential part of doing business in the virtual world since it is your individual or business address. This means that the domain name is crucial in the success of a business especially if you plan to make use of it in the long term. It also implies that the domain name must be comparable or a close alternative to your brick-and-mortar business name. But the domain name can be changed to a more appropriate one if you are planning the new website to provide different products or services.
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